Why Speeches, Sermons, & Lectures Don’t Work
Verbal rhetoric, the myth of transformative information, & better communication.
Summary:
Verbal rhetoric such as public speaking is useful but has limitations. This communication is great for goals and inspiration but does not produce behavioral changes. This is the myth of transformative information.
Transformative communication requires more than speaking. Why do we prefer verbal rhetoric, what culture is produced as a result, and what else should we try to do?
Introduction — What is Verbal Rhetoric?
Before the assertive antagonist makes their mark, I’ll admit: This title is not technically true. Verbal rhetoric and the act of speaking may work. It just depends on your goal.
Though the history of language and its origin is verbosely debated in academic circles, there is a reason that speaking is the most ubiquitous tool for the human species — it makes communication and, therefore, life easier. Yet, language and communication in general have a vast array of types, dynamics, uses, and functions. Verbal rhetoric is just one and, of all the ways we can communicate, it passes information better than any other. It is direct, it creates shared knowledge within…
