Whatever you create should be a result, not an agenda.

I like to think of it as this story of the two knights. It’s still marketing (or branding), but it has a different objective. Thanks for sharing this. I sense that this conversation is only going to become more necessary in the next several years. The entrepreneurial culture is moving heavily into the “How to win and succeed at everything” perspective.

As you say, we will rely on our preceding sages to show us the better (different story) way forward.