Two questions:

1. How did you (or currently, how do you) decide which tags you consistently went with? Is it based on a particular piece and its content or do you have a tag range in mind that you try to stick with?
2. What is your marketing goal that all of this culminates in? You’ve certainly got the process down, but I’m interested in how you would articulate your “endgame” or the destination you are moving towards. Or maybe you don’t focus on that and, if so, I’d be interested in your thoughts on why that might be important for your creative process.