I’ve found the documenting principle to be true — and I think this separates what makes good art that brings value from a gimmick that seeks an external gain.

Documenting makes yourself part of the audience.

When you create something for you it has an authenticity that feels rooted in something beyond trying to gain some objective to an agenda. It is like a love letter — you have to be the first recipient. It has to come from that interior place to have sustainable exterior value…if not, your audience will eventually smell it and rebel.

I’ve noticed this about your content — it certainly has marketing value & brand value, but it starts with your personal agenda and you just so happen to share it with the world.

For those of us with less scale, creating something that is a “documentation” forces you to create with intrinsic motivation. If you just consider, “Who are the 10 / 100 (fill in your scale here) people that would find value from what I’ve discovered”? you will find it actually impacts a lot more people…because humans are quite similar.

Grow the thing in yourself and then release it as appropriate (love what you say about “context” with the various platforms available). Good content is, of course, better and if it sucks, it won’t get far…but it does start with the proper agenda. Storytelling is the best way to keep you constrained in that proper agenda.

You’re inspiring a future of impacters. Thanks Gary Vaynerchuk.